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“ATTITUDE IS A LITTLE THING THAT MAKES A BIG DIFFERENCE” (SIR WINSTON CHURCHILL)

Sergio Redondo

Sergio has spent his entire career advising multinational companies (IBM, Vodafone, Coca-Cola).

After obtaining his Law Degree from the Complutense University of Madrid (1992), he enrolled at the IE Business School to specialise in corporate advice with the Master's Degree in Corporate Legal Advice (1993).

Immediately after, he joined the teaching staff, first as an Assistant Lecturer and later as Associate Lecturer in Commercial Contracts and Basic Legal Knowlegde.

While still continuing with his teaching, he went to work as a Lawyer at the multinational IBM (1994), where he provided legal support to the Commercial and Financial Departments with the primary objective of realigning the customer debt recovery and the commercial policy. This put him in the position of being the advisor on the receivership process of Galerias Preciados distribution group, when IBM was appointed creditor representative within the highest third in the ranking.

His next career move took him to the innovative project Vodafone (1995), to which the Government had just granted a digital mobile telecom license to open the market to competition in the telecommunications sector. Due to the results of his work in developing this project, he was appointed Legal Director within just a few years. His achievements include the creation of the legal infrastructure (customers, providers of telecommunications goods and services as well as relations with Public Administrations and regulators, with Antitrust Authorities and other domestic and international operators). Leading a team of 10 lawyers, the highest penalties imposed thus far against competitors for abuse of dominant position were obtained during this time, as was the return of the contribution paid to the State Treasury in exchange for obtaining a mobile telephony license, in which he had a very active role.

His next move was to Coca-Cola Spain and Portugal (2001), first as General Counsel, and then as General Secretary and Secretary of the Board of Directors for Spain, Portugal, France and Andorra. He designed the defence strategy against its competitors' claim raised with the Antitrust Authorities, culminating in the case being closed and a more transparent commercial policy being created. He also designed the entire process to merge Spanish and Portuguese bottling companies into one single Bottler, the origin of what is now the world's largest independent bottler for The Coca-Cola Company.

After his extensive experience in multinational environments, he founded the firm SR Legal(2016) with Isabel Sierra, specialising in Commercial and Business Law and focusing on medium-sized growth-oriented enterprises as well as companies in the digital economy.

Sergio is a member of the Madrid Bar Association and works in both Spanish and English interchangeably.

He also regularly publishes opinion pieces in the Expansión and Cinco Días newspapers.

Isabel Sierra

Isabel is a lawyer specialising in business consulting, having specifically qualified in this specialty during her university studies to become a Corporate Legal Counsellor at ICADE (1992). It was at this elite University that she had her first contact with the world of company law, in which she subsequently developed her career.

After obtaining a Master's degree in Corporate Legal Advice at the IE Business School (1993), she started her career in the banking sector, becoming part of the Legal Department of one of the subsidiaries of Banco Santander: Santander de Factoring (1994). There Isabel put into practice her knowledge on contracting, corporate governance and commercial law in general, as well as taking on responsibility for provider financing, trade credit recovery and banking compliance.

Isabel later joined Sol Meliá (1998) as a lawyer specialising in Commercial Law, where she had the opportunity to participate in the merger of the three main Group companies into a single entity, taking on responsibilities within the legal team piloting this project, including the coordination of the group companies and participation in different purchase-sale projects concerning establishments and hotel chains both in Spain as well as abroad.

Her next move was to Legal Advisor for Vodafone (2000), where she took on the challenge of creating and managing the South Area Territorial Legal Department and became part of the legal team managing the Company's day to day. At this time she specialised in telecommunications and new technologies, consumer and user, advertising and marketing and data protection law.

Concluding her work at first-class companies, Isabel started her career as an external consultant with SBG/SIGA Abogados (2003), a law firm specialising in Commercial Law, providing legal advice for clients such as Coca Cola Spain, Unisono, Santander Consumer Finance and the now defunct Caja de Ahorros del Mediterráneo, before joining SR Legal as a founding partner (2016).

Isabel is a member of the Madrid Bar Association and works in both Spanish and English.

Sergio Redondo
Sergio Redondo

Sergio has spent his entire career advising multinational companies (IBM, Vodafone, Coca-Cola).

After obtaining his Law Degree from the Complutense University of Madrid (1992), he enrolled at the IE Business School to specialise in corporate advice with the Master's Degree in Corporate Legal Advice (1993).

Immediately after, he joined the teaching staff, first as an Assistant Lecturer and later as Associate Lecturer in Commercial Contracts and Basic Legal Knowlegde.

While still continuing with his teaching, he went to work as a Lawyer at the multinational IBM (1994), where he provided legal support to the Commercial and Financial Departments with the primary objective of realigning the customer debt recovery and the commercial policy. This put him in the position of being the advisor on the receivership process of Galerias Preciados distribution group, when IBM was appointed creditor representative within the highest third in the ranking.

His next career move took him to the innovative project Vodafone (1995), to which the Government had just granted a digital mobile telecom license to open the market to competition in the telecommunications sector. Due to the results of his work in developing this project, he was appointed Legal Director within just a few years. His achievements include the creation of the legal infrastructure (customers, providers of telecommunications goods and services as well as relations with Public Administrations and regulators, with Antitrust Authorities and other domestic and international operators). Leading a team of 10 lawyers, the highest penalties imposed thus far against competitors for abuse of dominant position were obtained during this time, as was the return of the contribution paid to the State Treasury in exchange for obtaining a mobile telephony license, in which he had a very active role.

His next move was to Coca-Cola Spain and Portugal (2001), first as General Counsel, and then as General Secretary and Secretary of the Board of Directors for Spain, Portugal, France and Andorra. He designed the defence strategy against its competitors' claim raised with the Antitrust Authorities, culminating in the case being closed and a more transparent commercial policy being created. He also designed the entire process to merge Spanish and Portuguese bottling companies into one single Bottler, the origin of what is now the world's largest independent bottler for The Coca-Cola Company.

After his extensive experience in multinational environments, he founded the firm SR Legal(2016) with Isabel Sierra, specialising in Commercial and Business Law and focusing on medium-sized growth-oriented enterprises as well as companies in the digital economy.

Sergio is a member of the Madrid Bar Association and works in both Spanish and English interchangeably.

He also regularly publishes opinion pieces in the Expansión and Cinco Días newspapers.

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Isabel Sierra
Isabel Sierra

Isabel is a lawyer specialising in business consulting, having specifically qualified in this specialty during her university studies to become a Corporate Legal Counsellor at ICADE (1992). It was at this elite University that she had her first contact with the world of company law, in which she subsequently developed her career.

After obtaining a Master's degree in Corporate Legal Advice at the IE Business School (1993), she started her career in the banking sector, becoming part of the Legal Department of one of the subsidiaries of Banco Santander: Santander de Factoring (1994). There Isabel put into practice her knowledge on contracting, corporate governance and commercial law in general, as well as taking on responsibility for provider financing, trade credit recovery and banking compliance.

Isabel later joined Sol Meliá (1998) as a lawyer specialising in Commercial Law, where she had the opportunity to participate in the merger of the three main Group companies into a single entity, taking on responsibilities within the legal team piloting this project, including the coordination of the group companies and participation in different purchase-sale projects concerning establishments and hotel chains both in Spain as well as abroad.

Her next move was to Legal Advisor for Vodafone (2000), where she took on the challenge of creating and managing the South Area Territorial Legal Department and became part of the legal team managing the Company's day to day. At this time she specialised in telecommunications and new technologies, consumer and user, advertising and marketing and data protection law.

Concluding her work at first-class companies, Isabel started her career as an external consultant with SBG/SIGA Abogados (2003), a law firm specialising in Commercial Law, providing legal advice for clients such as Coca Cola Spain, Unisono, Santander Consumer Finance and the now defunct Caja de Ahorros del Mediterráneo, before joining SR Legal as a founding partner (2016).

Isabel is a member of the Madrid Bar Association and works in both Spanish and English.

Read more
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